Diamonds

The message is clear; lab grown diamonds are here. In the jewelry industry, there’s a big shift happening in the diamonds department. Veteran diamond dealers are having to pivot, as the market for lab grown diamonds expands exponentially. Lab diamonds are no longer something on the side lines, talked about in a hushed tone. They have made their way into mainstream marketing and consumers are not upset one bit. Let’s face the facts, you cannot tell the difference between a mined diamond and a lab diamond. You can call it a diamond—it has the same properties of natural diamonds. GIA is certifying them.

Lab diamonds have the same chemical and physical properties which means that even a jeweler cannot tell the difference. Not with the naked eye, and not with a powerful loupe. Lab diamonds test positive with the diamond testing pen. You need expensive equipment to identify a lab diamond.

Lab diamonds are changing the face of the diamond industry. There are still some consumers who are paying more for mined diamonds, and that is their choice. But the market is reflecting a gold rush-like environment when it comes to lab diamonds. Today, when a two or three carat diamond is 70-80% percent less, most are going with that option and enjoying their beautiful rock just as much, if not more, than they would a natural diamond. 

You can’t tell the difference, but the difference is you. It’s all about what you want. If you want a natural mined diamond or you want a lab diamond, it is 100 percent about personal choice. We have so many options in this life and the same is true with diamonds. We don’t need to argue about which is better, because it comes down to individual preference. Both natural and lab diamonds have their impact on the environment. And just like any other topic, we can search for answers online to support our beliefs. So it really just comes down to how you think and feel about it, and what you want.

Our main concern is the joy you feel when you get your diamond jewelry. We want you to be happy and we support your decisions and your desires. Just let us know what you’re looking for. We are here to find it for you. We can give you estimates for natural as well as lab diamonds so you can consider your options. Schedule a call with us to have your questions answered and take the next step in finding your dream jewel. Contact us at sparkle@sonomajewel.com to schedule a call.